Half of young people (54%) dine out at least once a week, with lunch being their preferred time for a restaurant visit. Additionally, 63% consider location very important as restaurants in central areas, with distinctive designs and cozy atmospheres, are favored by young people aged 18 to 40, according to City Grill’s analysis.
Young people aged 18-24 go out frequently, favoring cafés, brunch spots, and outings with friends, visiting restaurants about once a week. For them, dining is more of a social experience than a culinary one. They prefer social spaces and a curated international menu – not too extensive – spending between 150-300 RON per outing.
Those aged 25-30 frequent pubs and lounges 2-3 times per week. They value their relationship with the staff, preferring friendly yet ”cool” and knowledgeable waiters. They also prefer restaurants in natural settings where they can take a walk afterward, with budgets ranging from 200 RON (for drinks only) to 400 RON when dining out.
The 31-40 age group prioritizes food and service quality, dining out daily for lunch and 2-3 times per week in the evening. For this segment, a fine dining experience is complemented by location, atmosphere, music, and the restaurant’s story – factors that contribute to customer loyalty. Their budget for a dining experience varies between 300 and 500 RON, depending on the time spent at the restaurant.