Sales Partner targets EUR 1 million in funding to expand across Europe

The company aims to grow its Monthly Recurring Revenue (MRR) to EUR 125,000, a 150% increase over last year, with 20% of this revenue generated from outside Romania

Sales Partner, a startup focused on digitizing and optimizing car dealership operations, is targeting EUR 1 million in funding this year to further develop its solution and expand into Europe, particularly the UK, Czech Republic, and Germany.

Sales Partner is an enterprise solution designed for car dealerships, combining CRM and ERP modules to streamline internal operations and customer relationships throughout the sales, after-sales, and service processes. It helps sales consultants and service receptionists work more efficiently.

The founders of Sales Partner are Felicia and Sorin Bârsan, along with Mihai Turcu – professionals with over 20 years of experience in business development and IT, respectively. They began developing the auto operations digitization solution in 2020 within Unit Vision, an IT company they founded in 2007, specializing in business automation and optimization.

They invested EUR 400.000 into Sales Partner, and in 2023, the startup received a 250.000 euros investment from Fortech Investments. Sales Partner currently has a portfolio of 27 clients, including multi-location dealerships, single-brand showrooms, manufacturers, and importers, totaling 65 sales and service centers.

The management team aims to attract at least five new clients from Europe this year, especially from the UK, Czech Republic, and Germany, which would contribute approximately EUR 25,000 monthly (around 20% of total revenue).

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