Romanians spent shopping online almost 7 billion euros in 2022, of which more than half to clothing and electronics, according to Limitless Agency data.
The Romanian e-commerce market has around 100 online stores that register over 1,000 orders per day. These stores had orders worth a total of 6.7 billion euros, of which 55% is the value for fashion and electronics orders.
Romanians spent the most on products in the following categories: Fashion – 2.63 billion euros (46%), Electronics – 1.1 billion euros (19%), and Personal and home care – 885 million euros (15%).
Also, almost 1 in 5 Romanians order online constantly online, 50% place online orders 2 times in 3 months and only 12% order online up to 6 times a month.
At the same time, 21% of Romanians also order from outside the country, most often from China, from Aliexpress, the online store from the group of which Alibaba is a part.
A whopping 72% of Romanians save and wait to buy a product, and 28% sacrifice other expenses to buy a product faster. In addition, 49% of Romanians pay more for a brand they know.
In Europe, the percentage of online shoppers has increased from 55% in 2012 to 75% in 2022, an increase of 20%. The biggest increases were registered in Estonia (+47%), Czechia (+41%), and Romania (+41%).