Romanians spent 2.6 billion euros online on clothes and shoes in 2022

The average revenue per user generated in the e-commerce industry was 467 euros

Romanians spent shopping online almost 7 billion euros in 2022, of which more than half to clothing and electronics, according to Limitless Agency data.

The Romanian e-commerce market has around 100 online stores that register over 1,000 orders per day. These stores had orders worth a total of 6.7 billion euros, of which 55% is the value for fashion and electronics orders.

Romanians spent the most on products in the following categories: Fashion – 2.63 billion euros (46%), Electronics – 1.1 billion euros (19%), and Personal and home care – 885 million euros (15%).

Also, almost 1 in 5 Romanians order online constantly online, 50% place online orders 2 times in 3 months and only 12% order online up to 6 times a month.

At the same time, 21% of Romanians also order from outside the country, most often from China, from Aliexpress, the online store from the group of which Alibaba is a part.

A whopping 72% of Romanians save and wait to buy a product, and 28% sacrifice other expenses to buy a product faster. In addition, 49% of Romanians pay more for a brand they know.

In Europe, the percentage of online shoppers has increased from 55% in 2012 to 75% in 2022, an increase of 20%. The biggest increases were registered in Estonia (+47%), Czechia (+41%), and Romania (+41%).

SEE ALSO: Companies that own or lease industrial spaces, are counting on eCommerce

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