Zabka, one of the largest modern convenience store brands in Europe, opened the first five Froo stores in Romania, all in Bucharest. Other units to follow soon, including a flagship store in the Capital.
Froo stores will operate under a business partnership model, with units to be opened in major cities in Romania, with areas between 50 and 70 square meters.
In the Froo store chain, over 80% of the assortment consists of well-known and appreciated Romanian brands and international brands from Romanian suppliers.
Froo also offers private label products – the range includes Tommy Bites sandwiches, Good Soul lunch products, Barefruit drinks, and hot snacks such as hot dogs, fries, and coffee.
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The company operates 10,000 stores in Poland, with an opening rate of 3 stores per day in recent years. More than 3.5 million customers go to Zabka stores daily.
Moreover, 17 million Poles have a Zabka store within 500 meters of their home or office. Last year, the group recorded a turnover of more than 5 billion euros.
The group created 63,000 jobs, even though all stores in Poland are franchises. Thus, in Poland, more than 9,000 small entrepreneurs are operating a Zabka franchise.
At the end of last year, Zabka took over the majority stake in DRIM Daniel Distributie FMCG, a family business managed by the second generation of entrepreneurs.