Over one third of Romanians buy wine weekly. Half prefer red wine

More than half of Romanians prefer red wine and 40% buy wine weekly, according to a survey conducted by Tohani.

Romanians associate wine consumption with relaxation (60%), dinner being preferred for wine consumption, usually in the company of a life partner (71%) or friends (74%).

Half prefer red wine, and the percentage of those who prefer white and rose wine is close, 27% versus 23%.

When it comes to red wine, the majority (84%) think of a Romanian wine, which they consider at least as good as the international ones (69%).

About a third of respondents associate red wine with French and Italian wine, according to the quoted source.

Moreover, the variety with which Romanian red wine is associated is Feteasca Neagră (80%). Among the Romanian varieties mentioned by the respondents were Negru de Drăgășani (5.3%), Băbească Neagră (5.7%) and others.

Where do Romanians buy wine from and how much they spend

In fact, when they buy wine, Romanians consider first the producer (84%), then the variety (79%), the recommendations of friends (35%) and the label (25%).

More than two-thirds of the respondents stated that they usually buy wine from the supermarket (76%).

A significant percentage (40%) go to specialty stores, either online or offline. 40% buy wine weekly and 30% monthly.

More than a third of the respondents stated that they spend between 51 and 100 lei per month to buy wine, and 25% spend between 101 and 200 lei per month.

Almost 20% allocate spend 200 lei to buy wine.

Inetresting fact, 70% of the respondents stated that they visited at least one winery, and 45% that they buy wine from the winery.

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