New record growth for Romanian eCommerce market in December 2020

December 2020 saw a new record increase in the number and value of orders placed online in the stores managed through MerchantPro, the largest local eCommerce platform in Romania, by 83% and 99% respectively, compared to December 2019.

The average order value – considering the over 1,500 stores operating on the MerchantPRO SaaS type platform – remained constant at the level of 2020 – 225 lei. The largest order registered in December was worth over 40,000 euros.

After nine months of pandemic, the figures show that Romanians are buying more and more online, whether we are talking about basic necessities such as food, personal care or cleaning, household items or gifts, even investments, in December.

According to MerchantPro data, the last quarter of 2020 saw new increases in the volume and value of online sales.

The dynamic was determined by Black Friday sale events – an average increase of 43% over the same period in 2019 – and winter holidays, with an increase of 83% of the number of transactions.

Thus, for the more than 1,500 active stores that use the MerchantPro eCommerce solution, the last month of the year brought 99% higher sales than the similar period in 2019.

Biggest day in eCommerce: Monday

The largest order placed in December in terms of value was over EUR 40,000, representing investments in specialized equipment. Considering the volume of an order, the biggest one had 301 food products.

The day with the most orders in December was Monday, December 14, 2020, when 13,082 orders were placed, compared to 2019 when it was December 9, with 7186 orders, also a Monday.

Mondays are the busiest. Over the weekend, customers have time to think about purchases, compare prices and find out about new products, and on Monday they place the order”, says Arthur Rădulescu, CEO of MerchantPro.

According to Merchant Pro data, the most active cities in terms of online dynamics, apart from Bucharest, are Constanța, Cluj-Napoca, Iași and Timișoara.

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