Almost 6 out of 10 Romanians tend to pay digitally due to ease of use and convenience, according to an eService study.
The study shows that while shopping 51% of Romanian consumers tend to pay with a payment card, but are choosing cash is when digital payments are unavailable at a given store or service point.
Even more, it is worth noting that digital payments dominate as Romanians’ preferred payment method for online shopping.
Half of respondents paid for their last in-store purchase with a card or using phone, smartwatch or another device.
When asked a similar question about their last online purchase, only 14% of respondents answered they paid cash on delivery.
The study results show that stores which offer digital payment methods are clearly perceived in a positive way by Romanian consumers.
Thus, as many as 77% of respondents believe they are modern and 72% of them think they are customer-centric.
When responders from Romania have been asked to recall the last time they wanted to pay by card but couldn’t, 16% of them could not find such option in store and 29% said that the POS was not working.
Based on the survey results, digital payments are unavailable mainly at traditional marketplaces (48%), paying builders or for home repairs (39%) and at a hairdresser, barber or beautician (35%).