Grupo Bimbo enters Romanian market after the acquisition of Vel Pitar


Grupo Bimbo, the world’s leading and largest bakery company, enters Romania following the acquisition of Vel Pitar.

Founded in 1999, Vel Pitar operates ten bakeries in Romania, employes 1,800 associates, and includes a diversified portfolio with more than 12 brands of breads and other products.

The company brands include Vel Pitar, French Toast, Grâu Întreg, and Chef Gourmand, among others.

Grupo Bimbo has 214 production units and more than 1,600 stores in 34 countries on four continents: America, Europe, Asia, and Africa.

141,000 employees make 10,000 different products, which are delivered through a distribution network with more than 3,3 million stores and more than 55,000 sales routes.

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