Marc O’Polo fashion brand, present in over 2,000 stores in 39 countries, opens its first mono-brand store in Romania in Bucharest Mall, a transaction brokered by the Cushman & Wakefield Echinox real estate consulting company.
Marc O’Polo is a well-known brand in Romania, being listed in Peek & Cloppenburg stores, and its direct entry through a mono-brand store is a vote of confidence for the local retail market.
In May 2019, the company owned 102 stores, while another 226 mono-brand units are operated via franchise agreements. In addition, the brand has gained notoriety through its partners who operate shop-in-store (782 units) and multi-brand (1,004 units) concepts.
For the first store in Romania the brand has chosen a space with an area of 152 square meters located at the ground floor of Bucharest Mall, the first modern shopping center in Romania, which was opened 20 years ago.
Bogdan Marcu, Partner, Retail Agency: “Due to the significant developments and growth in recent years, the local fashion market continues to attract the attention of international retailers. Marc O’Polo is a premium brand, with a good reputation at the local level, which addresses to consumers that appreciate good fabrics and a clean contemporary casual style. We are confident that the brand will quickly be embraced by the public and will find its place in the modern retail landscape in Bucharest and the main cities in the country. ”
Headquartered in Stephanskirchen in the area of Munich, Germany, Marc O’Polo has around 1,800 employees and recorded a turnover of 472 million euros in the financial year which ended at May 31, 2019. The brand is present in both the western markets, as well as in Central and Eastern Europe and China.
