First CODE7 store, a new premium sportswear concept on the Romanian market

The first CODE7 store opened in AFI Cotroceni Mall in Bucharest. Still, the brand’s expansion plans include locations within the NEPI Rockcastle and Iulius Mall shopping centers network.

With an investment of EUR 250,000 in the first store, the 100% Romanian-owned group targets the opening of at least three additional locations by the end of 2025 in key cities across the country.

CODE7 is a premium multi-brand concept developed in partnership with Emporio Armani. It focuses on the EA7 brand but also features brands such as Plein Sport, UGG, and New Balance.

The brand is part of a sports retail network with a strong presence across 21 GRID locations and 24 Various Brands stores in Romania, along three e-commerce platforms: grid-sport.ro, various-brands.ro, and sport-brands.ro

SEE ALSO: Various Brands has opened the largest store of its network in Brasov

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