Farmec consumers made purchases worth 2.1 million lei during Black Friday campaign, 71% of which were registered online.
In total, Farmec sold 74,000 products during the campaign period, both online and in the brand stores.
The highest sales were recorded on e-commerce platforms, where the average shopping basket value was 3 times higher than in physical stores.
Among the most sought-after products were hyaluronic acid ampoules in the Gerovital H3 Evolution range.
In addition, this year’s top favourites also included new products from the range extension launched earlier this year, Gerovital H3 Evolution Perfect Look.
Sales generated during the Black Friday campaign accounted for half of all sales in November.