Early Game Ventures signed an investment round of 2.5 million euros in FameUp, a mobile platform dedicated to micro-influencers.
Bogdan Gheorghiu, Daniel Dines, and Marian Dinu participated as angel investors.
FameUp allows any Instagram user (soon also Facebook and Tik-Tok), with at least 500 followers, to make money by promoting various brands, products, or services.
Thus, the patform facilitates the contact between influencers and brands and democratizes the access to the promotion contracts.
In beta, the FameUp application is free and available on the App Store and Google Play. When it was officially launched in June, a spike in downloads and registrations caused the servers to fail.
