The professional cosmetics brand Cupio closed 2024 with a turnover of EUR 22.8 million, marking a 9.5% increase compared to the previous year. The company sold over 3.5 million products in the past year, and reached a network of 25 physical stores nationwide.
Also, Cupio is accelerating its international expansion through its e-commerce platform, a project launched in 2024 to give European customers easier access to its products. Currently, Cupio has active partnerships with distributors in Italy, Germany, and Denmark.
Semi-permanent nail polishes and Rubber Base products, customer favorites due to their quality and wide range of colors, were among the brand’s top-performing categories, generating sales of over 500,000 units.
Cupio also attracted over 600,000 followers on social media, including 301,000 on Facebook, 127,000 on Instagram, and 176,000 on TikTok. A study conducted by MKOR in 2023 named Cupio the most recognized brand for semi-permanent nail polishes in Romania, while Market Vector research confirms that Cupio holds the top position in the manicure segment.