Spark, the car-sharing service, appoints Cristian Prichea as the new Country Manager for Romania starting August 2022.
With 15 years of experience in sales and business development, Cristian Prichea has built a solid career in the automotive sector after he spent the past 12 years at Ford Motor Company.
In 2015, he was appointed Sales Director at Ford Romania and was promoted one year later in the European Ford Sales Coordination Department at Ford Europe.
Starting in 2019, Mr. Prichea took over the leadership of the Ford National Sales Company as the first Romanian Managing Director, coordinating the strategic development of Ford and its local dealers.
Cristian Prichea will focus on strengthening the car-sharing company’s presence in the market and consolidating Spark as a provider of zero-emission eco-urban mobility solution.
Spark is an international brand for electric car-sharing services in South-Eastern Europe and the Baltics. Started in Bucharest, în 2019, with 50 fully electric cars, the company currently has the largest car-sharing electric fleet in the local market, with more than 500 vehicles.