The Black Friday weekend of November 25-29 was the best for Bonami, with sales reaching 4 million euros, of which 400,000 on the Romanian market.
This year, the largest local order had a value of 3500 euros.
The peak moment of shopping was traditionally reached on Sunday evening, when the traffic on the site increased by 150% compared to a normal day.
We initially forecast sales worth 10 million euros, but the final result was better, reaching 12.5 million euros, of which 10% made on the Romanian market, said Pavel Vopařil, Bonami ceo
The company opted for special discounts on its product ranges throughout November, adding additional discounts on Black Friday weekends.
In terms of how the orders were placed, this year most came from the mobile phone, on all markets where the online store is present.
A novelty for the Romanian market is the type of payment used. If last year the orders paid with cash on delivery prevailed, this year almost 50% were paid by card.
During the sale period, 330,000 products were sold, 39,000 on the Romanian market, of which 100,000, respectively 12,000, on Black Friday weekend only.