Online transactions with Visa cards increased by over 50% in April 2020 against the same period of last year, as the e-commerce sector in Romania has registered a strong growth after the Covid-19 pandemic outbreak.
This period has accelerated the move to digital like never before, as many companies were bound to go online in order to keep their business afloat and safety measures against Covid 19 influenced consumers’ payment behavior.
Thus, there is a growing preference for contactless and mobile payments, as well as a shift to online.
Although online shopping has been growing steadily in Romania over the last years, there is clearly room for further growth as only 29% of the internet users in Romania shopped online in the past year, compared to the European average of 67% (Eurostat data).